Q • A student will propose a global marketing plan for the company to enter the foreign country that a student has chosen with the product. A student should recommend target market, entry strategy, and 4Ps and so on and write your recommendation as outlined in the appendix. • The written report should be about 5 single-spaced pages long, 12-font size, 1-inch margin (excluding appendices). OUTLINE OF GLOBAL MARKETING PLAN 1. Overview a. Explain the scope and purpose of this report 2. Mission and Objectives (Expansion to one of Int’l markets) a. Based on integration of paper 1 (Cultural analysis), 2 (Economic analysis), & 3 (Market analysis), set up the objectives and mission of the firm for the next five years (Stage1) and ten years (Stage 2) in details. 3. Formulate Recommendations a. Detailed target market (refer to chapters 8 & 12) b. Entry Strategy (refer to chapters 8 & 12) c. Brand Positioning strategy (refer to chapters 12 & 13) d. Product strategy (refer to chapter 13 & 14) e. Distribution strategy (refer to chapter 15) f. Promotion strategy (refer to chapter 16) • Discussion of the strategies from c to f should include issues of the standardization and/or adaptation issues. Each element of the marketing mix must be discussed separately. 4. Executive Summary and Recommendations a. Provide the summary of your detailed recommendations. b. Your at least 5 reasonings regarding recommendation you made above. c. Final decision whether to enter the market or not and why. Explain if there are any conditions you suggest. * Follow and use the subheadings described in the outline above to get maximum points.